More Than One Face | SALOMON Maison · Anfu Road

More Than One Face | SALOMON Maison · Anfu Road

On June 28, the French professional outdoor brand SALOMON inaugurated SALOMON Maison · Anfu Road in Shanghai. As an outdoor sports brand with a history spanning 78 years, SALOMON collaborated with UCCA Lab, the creative platform of the UCCA Center for Contemporary Art, to present the opening-season art project “More Than One Face.” The project takes place within the SALOMON Maison · Anfu Road space, which integrates avant-garde design aesthetics, contemporary culture, and lifestyle elements. Artists Chen Wei and Xingyu Li were invited to use light and sound as their mediums to deconstruct fixed identity labels and explore the richness and infinite possibilities inherent in life.

SALOMON Maison · Anfu Road is not only a bold exploration of future retail space, but also an artistic vessel for examining the multiple dimensions of the inner self. The opening-season project “More Than One Face” serves as a profound interpretation of this concept. Inspired by the brand’s philosophy of “Reflection,” the project proposes the idea of the heart as a mirror: a mirror that allows one’s past self to reflect the self one aspires to become, while also symbolizing self-awareness through reflection. In this process, previously unexplored inner dimensions are revealed, reminding us that each individual has more than one side.

Through the light and sound works of pioneering artists, the project reconstructs spatial perception and psychological awareness. It invites visitors to look inward, to break free from the constraints of singular identity labels, and to awaken aspects of the self often obscured by urban life. At the same time, it highlights the role of outdoor movement as a way to respond to the pressures of contemporary life and to rediscover inner calm, encouraging audiences to perceive the multidimensional vitality of everyday existence.

Within the unique spatial context of SALOMON Maison · Anfu Road, Chen Wei and Xingyu Li use the subtle “whispers” of light and sound as guiding threads, inviting viewers to reflect inward and experience the unspoken multiplicity of life through a reconstruction of the senses.

Chen Wei uses light and shadow as his brush. In Mosaic Black #1 (2016, photographic lightbox), he presents a poetic image of an empty urban landscape. The scene appears realistic yet detached from any specific geography, prompting reflection on the boundaries and meanings of the contemporary city. In Whispers in Continuum (2025, color digital video), light disrupts the enclosure of a stairwell space, guiding viewers into a quiet moment of visual contemplation and offering a glimpse of alternative possibilities within urban life.

Xingyu Li, by contrast, employs sound as his medium to reshape our perception of everyday life. In Sound Cooking (2025, sound installation), microphones are transformed into sound-producing devices, reversing the conventional logic of “listening” and opening a microscopic world constructed through timbre. With the unveiling of Li’s new work More Than One Face, visitors realize that the sounds heard in Sound Cooking—such as slicing foie gras, tapping a baguette, or pouring red wine—are in fact all generated using SALOMON products.

Through the art of foley, Li transforms everyday materials into musical components: the friction of a shell jacket, the rebound of a soft flask, the tapping and tactile resonance of outdoor equipment. These sounds reconstruct ordinary objects into instruments, inviting audiences to reconsider the sonic texture of daily life and to experience an experimental dialogue between materials and sound, perception and creation.

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